Halleman Construction LLC
How a Eugene contractor went from missing leads to capturing every inquiry with a custom lead management system.
Client Overview
Company
Halleman Construction LLC
Services
Tile, Kitchen Remodel, Bathroom, Decks, Patios
Location
Eugene, Cottage Grove, Veneta, Coburg
Website
hallemanconstruction.comThe Problem
- ✗Old site had a basic contact form that only sent emails — leads were lost in spam or missed entirely
- ✗No lead tracking system — no way to know which inquiries were new, followed up, or converted
- ✗No project estimator — had to call every customer back to discuss scope and budget
- ✗Limited SEO — not ranking for local searches like 'tile installer Eugene'
- ✗Missing leads when on job sites — by the time he checked email, customers had moved on
The Solution
I built a custom lead management system that replaced the basic website with a full business tool:
Lead Database
Every inquiry is captured and stored in a database — no more lost leads in email.
Admin Dashboard
Track lead status, add notes, filter by service type, and export data anytime.
Project Estimator
Customers get instant rough quotes. Budget and timeline info captured upfront.
20 Local SEO Pages
City and service-specific pages targeting searches like 'tile installer Eugene'.
Automated Responses
Instant email confirmations when leads come in. SMS notifications for the team.
Mobile-First Design
Fast, responsive design that works perfectly on phones, tablets, and desktops.
Before & After
Before
- ✗ Basic contact form to email
- ✗ No lead tracking
- ✗ No project estimator
- ✗ Limited SEO (not ranking locally)
- ✗ Missing leads on job sites
- ✗ Manual follow-up process
After
- ✓ Lead database captures every inquiry
- ✓ Full admin dashboard with tracking
- ✓ Project estimator for instant quotes
- ✓ 20 SEO pages ranking locally
- ✓ 100% lead capture rate
- ✓ Automated email responses
Tech Stack
- •Next.js (React framework, server-side rendering)
- •.NET C# API (secure backend)
- •MSSQL Database (reliable data storage)
- •Brevo (email automation)
- •Twilio (SMS notifications)
- •Vercel (frontend hosting)
Want Results Like This?
Get a free audit of your current website. I'll show you exactly how a lead management system can help your contracting business.
