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Case Study

Halleman Construction LLC

How a Eugene contractor went from missing leads to capturing every inquiry with a custom lead management system.

Client Overview

Company

Halleman Construction LLC

Services

Tile, Kitchen Remodel, Bathroom, Decks, Patios

Location

Eugene, Cottage Grove, Veneta, Coburg

The Problem

  • Old site had a basic contact form that only sent emails — leads were lost in spam or missed entirely
  • No lead tracking system — no way to know which inquiries were new, followed up, or converted
  • No project estimator — had to call every customer back to discuss scope and budget
  • Limited SEO — not ranking for local searches like 'tile installer Eugene'
  • Missing leads when on job sites — by the time he checked email, customers had moved on

The Solution

I built a custom lead management system that replaced the basic website with a full business tool:

Lead Database

Every inquiry is captured and stored in a database — no more lost leads in email.

Admin Dashboard

Track lead status, add notes, filter by service type, and export data anytime.

Project Estimator

Customers get instant rough quotes. Budget and timeline info captured upfront.

20 Local SEO Pages

City and service-specific pages targeting searches like 'tile installer Eugene'.

Automated Responses

Instant email confirmations when leads come in. SMS notifications for the team.

Mobile-First Design

Fast, responsive design that works perfectly on phones, tablets, and desktops.

Before & After

Before

  • Basic contact form to email
  • No lead tracking
  • No project estimator
  • Limited SEO (not ranking locally)
  • Missing leads on job sites
  • Manual follow-up process

After

  • Lead database captures every inquiry
  • Full admin dashboard with tracking
  • Project estimator for instant quotes
  • 20 SEO pages ranking locally
  • 100% lead capture rate
  • Automated email responses

Tech Stack

  • Next.js (React framework, server-side rendering)
  • .NET C# API (secure backend)
  • MSSQL Database (reliable data storage)
  • Brevo (email automation)
  • Twilio (SMS notifications)
  • Vercel (frontend hosting)

Want Results Like This?

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